A Contact consists of various Contact Fields that store key details about an individual, enabling personalized and targeted marketing. The default Contact Fields include:

• Mobile Phone Number (set as mandatory and unique by default, serving as the primary identifier for a contact’s existence!)
• Email
• First Name
• Last Name

These fields ensure effective communication and identification.

Yes, you can fully customize your contact fields to better organize and manage your audience. You can edit existing fields, add new custom fields, and adapt them to suit your campaign and segmentation needs.

Yes, you can download your contact list in excel or csv format. You can also select the contact fields you want to include to your download.

When you need a static group of contacts, such as event attendees or specific subscribers, that only changes with manual updates.

To organize contacts based on simple criteria, like those who signed up for a specific product release.

For campaigns targeting a defined group of contacts without requiring continuous updates or modifications.

A Segment is a group of contacts that share specific characteristics or meet certain criteria. Segments are dynamic and automatically updated based on the rules you set.

You can use Segments to target specific audiences in your campaigns, sending tailored messages based on the contacts’ behaviors, preferences, or other criteria. Here are some examples of Segments you can create to target specific groups of contacts:

• Age range and Gender: Contacts in a specific age range and/or gender.
• Recent Purchasers: Contacts who made a purchase within the last 30 days.
• Location-Based: Contacts living in a specific city, region, or country.

Segments excel at dynamic targeting and campaign personalization based on real-time behavior and data, while Lists are best for organizing static, long-term contact groups.

Use Segments when you need:

• Real-Time Updates
• Personalization
• Data-Driven Campaigns
• Behavioral Targeting

Use Lists when you need:

• Long-term Grouping
• Manual Control
• Ease of Management

Yes, you can create as many segments as needed. Each segment can serve a unique purpose, such as targeting new customers or rewarding loyal ones.

The available Field Types are:

• Number (Integer): is any number that does not include decimal parts (ex. 6, 28, 987).
• Number (Real): is any number that includes decimal parts (ex. 6.51, 28.7, 7.42).
• Text (up to 255 characters): is a full-text content (ex. description, comments etc.).
• Boolean (Yes/No): is a field type that has one of two possible values “Yes” or “No” answers (ex. over 18 year, driving license etc.).
• Opt-In: is a field used to manage consent for certain types of communications (Ex. contacts may have Transactional Opt-In and/or Promotional Opt-In).
• Date: is a field including day, month & year (ex. 7/6/2024, 21/12/1980)
• Date and Time: is a field including day, month, year and time (ex. 7/6/2024 17:43, 21/12/1980 07:03)
• Mobile Phone Number
• Email
• Data Set: is a contact field that offers multiple options for the information within the field, allowing you to select from predefined values.

Opt-in Fields are essential for managing consent and ensuring compliance with data privacy regulations. They allow you to track whether a contact has explicitly agreed to receive communications or participate in specific activities.

By using Opt-in Fields, you can build trust with your audience, maintain accurate records of consent, and tailor your messaging to respect individual preferences. This not only improves your engagement rates but also protects your organization from potential legal issues.